Michael Antioco

Professor - Dean of Faculty and Research

Main contributions

Journal of World Business (2023), International Journal of Information Management (2018), Decision Support Systems (2015), International Journal of Research in Marketing (2012 ; 2014), Journal of Advertising Reseach (2012), Journal of Marketing Management (2011), Journal of Product Innovation Management (2008 ; 2010), European Journal of Marketing (2010), Journal of Business & Industrial Marketing (2009), Journal of Business Ethics (2009), Journal of the Academy of Marketing Science (2008i ; 2008ii), International Journal of Retail & Distribution Management (2005)

Discipline: Marketing
Faculty: Marketing
Expertise:

Bio

Michael Antioco joined EDHEC Business School as Professor in Marketing in September 2013. He served as Head of the Marketing Faculty (2014-2020) before taking up his current position as Dean of Faculty and Research and member of the EXCOM. He is also member of the Program Management Committee.

Publications of Michael Antioco

22.10.2024 - EDHEC publication

(Newsletter Vox #10) New Generations: Old Questions?

Manuelle Malot, Fabian Bernhard, Laura Lacombe, Hua Ariel Li, Geneviève Houriet Segard, Sabine Ruaud, Michael Antioco
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EDHEC VOX, October 2024


21.10.2024 - EDHEC publication

Meet Michael Antioco, a Dean of Faculty & Research who thrives on learning and nurturing talent

Michael Antioco
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EDHEC VOX, October 2024


16.10.2024 - Article in a non peer reviewed journal

Le Luxe et les JO de Paris 2024 : les Codes s'alignent-ils ?

Michael Antioco
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Survey Magazine, Volume 2, October 2024


01.02.2023 - Article in a peer reviewed journal

What’s in a word? Adopting a linguistic-style analysis of western MNCs’ global press releases

Michael Antioco, Coussement Kristof, Chavi Chi-Yun Fletcher-Chen, Christiane Prange
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Journal of World Business, Volume 52, February 2023, Pages 1 - 16


31.10.2017 - Article in a peer reviewed journal

Misreading of consumer dissatisfaction in online product reviews: writing style as a cause for bias

Michael Antioco, Coussement Kristof
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International Journal of Information Management, Volume 38, February 2018, Pages 301 - 310



Derniers articles EDHEC Vox

07.12.2018

5 tips for assessing negative customer feedback

  • Michael Antioco , Professor - Dean of Faculty and Research