Publications - Marketing

Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.

Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.

 

 

06.05.2024 - Article in a peer reviewed journal

The transformative potential of AI-enabled personalization across cultures

Mehmood Khalid, Verleye Katrien, Arne De Keyser, Bart Lariviere

Journal of Services Marketing, Volume forthcoming, May 2024, Pages 1 - 20

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06.05.2024 - Article in a peer reviewed journal

Sustainable entrepreneurship within fashion: La Gentle Factory story

Veronique Boulocher-Passet, Peter Daly, Sabine Ruaud

International Journal of Entrepreneurship and Innovation, May 2024

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17.04.2024 - EDHEC publication

(Newsletter #6) Leading without misleading

Sylvie Deffayet Davrout, Manuelle Malot, Geneviève Houriet Segard, Julia Milner, Rania Labaki, Hager Jemel-Fornetty, Bastiaan Van Der Linden

EDHEC VOX, April 2024

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11.04.2024 - EDHEC publication

How Ratings Systems Shape User Behavior in the Gig Economy

Arne De Keyser, Christophe Lembregts, Schepers Jeroen J.L.

IRP (Plan de Recherche Individuel), EDHEC VOX, April 2024

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08.04.2024 - EDHEC publication

« Super Mario Bros », « Assassin’s Creed », « Uncharted »… les jeux vidéo au cinéma, un pari gagnant ?

Guergana Guintcheva, Philippe Aurier

EDHEC VOX, April 2024

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