Masters in Marketing programmes

EDHEC’s Master in Marketing programme is ranked in the top 10 worldwide (QS 2024), offering you an outstanding marketing education and ensuring you to stand out in a competitive global market.

Learn from top marketing professionals. You will be inspired and guided by experts and lecturers with wide-ranging academic and real-world experience, who draw on theory, hands-on practice and insights from EDHEC’s world-renowned research centres.

The programme includes a 4-6-month internship that will provide you with hands-on experience, develop your professional network and open-up employment opportunities on completing your programme. Take your career to the next level!

The Master in Marketing programmes have been carefully designed to offer a combination of foundational courses, core modules, and electives based on your individual career goals.

Enrolling in a Master in Marketing programme will enable you to build strong, life-long relationships with 55,000 alumni in 140 countries—many of whom hold marketing leadership roles at some of the world’s biggest brands.

Lead marketing teams, along with strategic marketing planning, activation, and measurement for success

Plan, analyse, and optimize omni-channel marketing that spans today’s digital channels

Leverage marketing performance data across all channels and tactics to ensure positive ROI

Take ownership of ensuring a brand is defined and represented in the market according to the vision of the company and the company’s values

Delve into cross-platform, cross-channel marketing activity to understand the extract data patterns used to influence strategy

Become the marketing expert that understands customer relationships, customer journeys, and what drive behaviours

Contribute to the design, development, and launch of new products and/or product enhancements

Manage how a brand communicates with the world across all channels and tactics to ensure clarity, inspiration, and on-brand messaging

You can pursue any number of career paths with an EDHEC MSc in Marketing, for example, as a marketing manager, media planner, product manager, copywriter, web marketer, growth hacker, CRM manager, community manager, digital marketer, acquisitions manager or brand manager. The role of marketing changes with trends in consumption, production and business, demanding flexibility and agility from those who practise it.

Marketing is at the heart of strategic decision-making in all economic sectors, for example, the development of a new product or service and measuring the results. It is the guarantor of a brand and plays a key role in the performance of a company. With the advent of the internet and social networks, marketing has become largely digital, though marketing campaigns can still combine on and offline activities. As a marketer, you will be at the heart of decision-making and customer satisfaction. Marketing is also employed in non-commercial situations, such as the political arena and by non-governmental organisations.

The French Marketing Association defines marketing as follows: “Marketing management brings together the coordinated marketing practices undertaken by organisations to achieve their objectives. These include studying different audiences, their needs, uses, desires and aspirations, creating offerings of products, services and experiences and disseminating these offerings from a market or non-market perspective. According to the Association, marketing "implies the establishment of equitable relationships with various partners, in compliance with regulations, taking into account the future consequences of these practices for all stakeholders and for society at large.”

The seven pillars of marketing are: product, price, promotion, place, packaging, positioning and people.

The seven functions of marketing are: 1. research; 2. promotion; 3. sales; 4. pricing; 5. product placement; 6. financing; and 7. distribution.