MSc in Marketing Analytics

The objective of this course is to provide you with a solid grounding in the principles and practices of finance and to develop your understanding of the tools required to make good financial decisions. 
This module aims to provide you with knowledge and understanding of key management issues in corporate finance and the market for financial assets.

This course objectives are to equip you with sound understanding of the fundamental concepts and vocabulary used in statistical modelling and make you aware of the powers of data analysis. It will enable you to correctly assess the validity of current techniques to common business situations, use simple Python programs to manipulate data and expressions, and confidently handle the presentation and interpretation of data using python language.

The course is designed to provide you with an overview of the foundations of financial accounting, with a practical focus on financial statement analysis and the valuation of public organisations. These foundations are deemed necessary for students to successfully pursue their studies at master's level.

The purpose of this course is to equip you with a fundamental knowledge of marketing and to demonstrate the key role that marketing plays in any organisation. You will gain a better understanding of what marketing is and its role in the firm, as well as the process of value creation from the perspective of customers, producers and society at large. You will learn how to mix various marketing tools and techniques in a coherent manner.

The primary objective of this course is to help you answer important strategic questions for companies or organisations, such as: What business will we be in? How do we compete for resources and create value? How do we organise for and assess performance? 
In this course, you will focus on the complex and multidimensional nature of strategic decision-making. 

Nowadays, data-driven decision-making is the dominant paradigm of the marketing industry. Advanced theories of psychology are the most powerful tool in a marketer’s arsenal for describing, interpreting and, most importantly, making educated predictions of consumer behaviour. You will be exposed to the classic, current and advanced theories of psychology needed to make sense of data. This course will also enable you to conceptualise real-world questions of consumer behaviour and use experimental methods to address those questions that lend themselves to experimentation. You will learn about topics such as perception, perceptual and sensory issues, memory, information processing, motivation and attitudes, choice and decision-making, moods and emotions, (mis-)prediction and intertemporal issues, goals and goal-directed behaviour.

You will be introduced to quantitative marketing research data analysis. Following a recap of the fundamentals of statistics, the course will take you step by step through the major analysis methods used in making marketing decisions, such as variance, regression and cluster analysis. Eventually, you will learn how to interpret the results and propose appropriate solutions.

You will gain an in-depth understanding of EU data protection law, with a particular focus on the General Data Protection Regulation (GDPR). You will learn to master the key concepts through practical case studies, while tackling the practical and problematic interplay of topics such as intellectual property law, database protection and consumer protection.

If marketers and practitioners want to take their marketing analytics to the next level, Python is the way to go. Python is a widely used general-purpose, high-level programming language designed with an emphasis on code readability. Its syntax allows programmers to express concepts in just a few lines of code. Recently, the software has seen growing success in the business world. You will learn how to use Python to improve marketing automation with in-built modules and data analytics.

Data visualisation is prompting a shift towards more data-driven marketing decisions. In this context, marketing professionals should not only be able to analyse and explore data, but also be able to visually convey findings to leverage relevant information. Using practical and real-life applications, you will learn about the fundamental concepts of data visualisation and become autonomous with Power Bi Software to create advanced and interactive dashboards.

You will gain awareness and understanding about responsible data management, professional deontology and regulations related to the manipulation of data in online marketing practices. You will acquire a better understanding of the ethical issues surrounding business and the economy and you will learn the practical implementation of ethical standards in marketing by analysing controversial marketing campaigns and studying innovative, ethically sound initiatives. 
Upon completion of this course, you will have developed a real understanding of the types of ethical issues encountered in marketing and both company and consumer responses to them, which will help you resolve key issues and specific marketing-ethics problems. 

The digital marketing trifecta is based on earned media, paid media and owned media, each pillar raising its own questions and opportunities in an era of user-generated content. How to gain more exposure to web properties with search-engine optimisation (SEO) and pay per click (PPC)? How to leverage media for a comprehensive marketing strategy? How to advertise using PPC? How to pay influencers? How to share reviews? Mentions? Reports? In addition, the planning of social-media marketing strategies and communications, you will gain a solid understanding of how to optimise the management and coordination of social-media channels and gain insights into the technical side. 

The current era of user-generated content offers limitless opportunities for customer management practitioners. When building its customer management strategy, a company should aim at personalized, ever-evolving, and lasting relationships. In this course sponsored by Microsoft, students will be familiarized with Microsoft's latest Customer-Engagement related technologies, tools, and platforms and have the opportunity to receive the related Microsoft Certification (Dynamics 365_CRM).

An essential methodological element of contemporary marketing analytics is the quantitative analysis of textual data. You will be introduced to the concepts, techniques and uses of text mining, text analysis and natural language processing in the contexts of marketing and word-of-mouth marketing. The course will also cover analysis of user-generated content (UGC), such as product reviews or the reactions of consumers or influencers to social networks, as well as how to gather textual customer intelligence. You will learn how to collect, analyse and interpret textual data and extract actionable marketing insights from that analysis.

Revenue management, or yield management, is all about maximising revenue through the combined, effective management of a firm’s pricing strategy, inventory control and availability control. Having moved into the era of Big Data, revenue management has become an application for disciplined analytics that predict consumer behaviour to optimise product pricing, availability and profit growth.

Over the past two decades, political, social and technological developments have disrupted the strategic business landscape in almost every country around the world. There is an ongoing paradigm shift towards a more service-dominant, digital and global economy. As a result, future managers are confronted with an increased need to justify their trade-offs in the managerial decision-making process. Business research can be defined as a systematic inquiry that provides information for managerial decision-making. 
As a future manager, you will need to understand how effective business research can provide high-quality information to improve managerial decision-making. The business research process is a sequential process based on scientific methods and allows future managers to understand, evaluate and conduct research to improve managerial decision-making. 

• Behavioural science for sustainability
• Business models for sustainability
• Challenge orange jeunes talents 
• Data analytics with python for starters
• Introduction to sustainable finance
• Managing risks, compliance and human rights
• Marketing intelligence for luxury
• Responsible ai & data protection
• Strategic cost and performance management
• Vba for excel

• Customer & data analytics
• Economic crime, fraud and money laundering
• Is our digital & tech world sustainable?
• Global justice & human rights
• Luxury brand management
• Managing diversity & inclusion in the entertainment industry & beyond
• Managing innovation & digital transformation
• Marketing intelligence for luxury
• Press vs public relations, new media vs social networks

CeADAR, the National Centre for Applied Data Analytics and Artificial Intelligence, acting through its administrator, the University College Dublin (UCD), National University of Ireland, provides a 3-day training programme on “Business-oriented Applied Data Analytics and Machine Learning”. This programme, which includes master classes, practical exercises and corporate visits provides an extensive overview of applied data analytics to include data analysis and machine learning mechanisms, including deep learning. You will learn the theory in master classes, explore how key industries exploit and use this data in real life situations and engage in workshops dedicated to applying this learning to real challenges using data science. On completion of the programme, you will be evaluated on key content and understanding of machine learning and business-orientated data analytics.

In this course, you will be immersed in the entertainment industry through field visits and seminars to understand the value chain, from offers to the final experience in a specific sector as an illustration. Upon completion of this course, you will be able to understand the issues and major challenges from the entertainment, apply marketing techniques on management of entertainment offers, argue on the creation of value and create a crowdfunding campaign.

The objective of the course is to immerse you in the luxury service and hospitality management industry through field visits and seminars to understand the value chain, from offer to the final experience. The notion of service will also be considered through the perspective of the luxury watch sector. You will know how to apprehend the importance of service and experience in the luxury industry, understand the issues and challenges for luxury service and hospitality industry and develop awareness about the demanding client in the luxury sector and learn how to behave and deliver an appropriate luxury experience.

The objective of the course is to examine three perspectives on technology strategy: startups, corporations acquiring innovation, and software houses. You will learn about the concept of a technology strategy, the various approaches that can be taken in different scenarios, the components that should be included in a technology strategy, and whether having a technology strategy is necessary for every company.

Finding you a home from home

Once officially enrolled, we will help you to find suitable accommodation, either in an EDHEC residence or privately owned accommodation. The International Students Office is on hand to provide you with a list of apartments, halls of residence and other types of housing that fit your criteria. You can even ‘visit’ them virtually on our new Housing website. Our team will do everything they can to make arrangements with the owner and secure your booking. They can also arrange to pick you up from the airport on your arrival (where possible) and take you directly to your new home. The International Students Office also organises orientation events and integration seminars to welcome international students to the EDHEC campuses.

Untangling the red tape

EU nationals

European Union students can live and study in France as long as they have a national ID card. No passport or visa are required. 

Non-EU nationals

Before arriving in France, students from outside the European Union must obtain a student visa from the French embassy in their country of origin or residence. Non-EU students must also have a valid passport from their country of origin.
One of the requirements for most visa applications is proof of accommodation in France. EDHEC's International Office is familiar with the visa formalities for most countries and will provide you with the necessary paperwork to complete. If you are concerned about your visa application, you can contact the International Office, provided you have already checked the relevant pages in the Welcome Guide and contacted your local embassy.

Parlez-vous français ?

EDHEC offers complementary French courses to all international students enrolled in our MSc programmes. Our French classes span all levels of ability, from complete beginner to advanced language skills. The goal is to support your assimilation into French culture and give you the linguistic foundations ‒ grammar, vocabulary, reading, writing and comprehension ‒ to express yourself in French.

• Class size: 10‒25 students per group

Contact hours: 

• MIM 3 hours per week (30 hours per semester + 6 hours of group projects)
• MSc 2h a week (15 hours per semester)   

Instructor qualifications: Courses are delivered by an officially accredited French language teaching institution.

When is the programme application deadline? 

June 7 for a September intake

Do you accept scanned documents?

Yes, you can make scanned colour copies of the documents required

Should the application file and the two recommendation letters be typed or written by hand?

Letters of recommendation must be on official letterhead, signed and/or stamped (official stamp from the School/University or the Company). Your referees can use our recommendation template or they can choose to write their own letter using the Company/School’s official letterhead. Letters of recommendation that don’t follow the above requirements will not be accepted. 

Will the International Admissions’ Team contact my referees to request letters of recommendation?

EDHEC will not contact your referees. You must ask your referees to send their letters to you directly and you will need to upload the letters directly on your application (documents tab).

Will I have an interview with the Programme Manager?

Students that apply to our MIM or MSc programmes will not have a direct interview with the Programme Manager unless the Programme Director deems it necessary.

How is the online interview conducted?

Once your online application is completed and validated by your recruitment manager, the International Admissions Team will send you a link to conduct your online video interview in English. It comprises six questions on your motivation, your interest in the programme and your previous experience (professional, group work, etc.). There are no right or wrong answers. You will have a practice session before you start the actual interview. Once you have completed the interview, it will be sent, along with your application file, to the Selection Committee.

Can I apply for more than one programme?

• Yes, you can apply for two programmes. A separate motivation letter is required for each programme.
• Motivation letter template

What are the minimum scores expected?

• TOEFL Internet-based ≥ 92 (/120)
• TOEIC ≥ 850 (/990)
• IELTS ≥ 6.5 (/9.0)
• Cambridge Test of English ≥ 175

What is the EDHEC institutional code for TOEFL?

• The code is 0663.

Can I apply for a waiver?

English native speakers or those holding a degree taught in English (minimum three years) are eligible for an English test waiver.

As a reminder, aptitude tests* are required for some programmes and optional for others. Please see the “admissions requirements” for your programme of choice.

Students must assign EDHEC as one of their score recipient institutions at the end of their test.

GMAT

MSc & Global MBA Double-Degree: 3QQ-WQ-62
MIM Global Economic Transformation & Technology: 3QQ-WQ-06
Master in Management, Business Management: 3QQ-WQ-05
Master in Management, Finance: 3QQ-WQ-36
Master in Management, Data Science & AI for Business: 3QQ-WQ-34
MSc in Creative Business & Social Innovation: 3QQ-WQ-60 
MSc in Data Analytics & Artificial Intelligence: 3QQ-WQ-82
MSc in Entrepreneurship & Innovation: 3QQ-WQ-77 
MSc in Global & Sustainable Business: 3QQ-WQ-16
MSc in Management & Leadership: 3QQ-WQ-54 
MSc in Marketing Management: 3QQ-WQ-47
MSc in Strategy, Organisation & Consultancy: 3QQ-WQ-84
LL.M. in Law & Tax Management: 3QQ-WQ-26 
MSc in Corporate Finance & Banking: 3QQ-WQ-73
MSc in International Finance: 3QQ-WQ-98
MSc in Financial Engineering: 3QQ-WQ-69
MSc in Accounting & Finance: 3QQ-WQ-04

GRE

EDHEC Master in Management: 6564
EDHEC Master of Science: 6563

*(GMAT/GRE/TAGE MAGE/CFA level II (for finance programmes only)/CAT official test score report for Indian students only)

Is an aptitude test compulsory?

Please see the “admissions requirements” for your programme of choice. In general, aptitude tests are required for the Master's in Management Grande École programme.

Can I add an unofficial GMAT score report to my application?

You will get an unofficial score report immediately after taking your exam. You can send it to the Recruitment Office as an additional supporting document when applying. This document will be accepted provisionally as part of your application. The official report will be required to confirm your place.

Is there any help for students with regard to campus housing?

Once officially enrolled, you will receive help to find suitable accommodation, either in EDHEC residences or in privately owned apartments. EDHEC's International Students Office (ISO) is familiar with the visa formalities of most countries and will provide you with the necessary paperwork for completion. Should you have any concerns about your visa application, you can contact the ISO, provided you have already checked the relevant pages in the Welcome Guide and contacted your local Embassy. One requirement for most visa applications is proof of accommodation in France. Again, the ISO is on hand to provide you with a list of apartments, halls of residence and other types of housing, depending on your criteria. You can even "visit" them virtually on our new housing website. The team will do everything it can to make arrangements with the property owner and secure your booking. It can also pick you up from the airport on the day of your arrival (where possible) and take you directly to your new home.

When must my tuition fees be paid?

Within 2 or 3 weeks depending on the admissions period.

How does financial aid apply to the tuition fees?

Financial aid applies to the second and third instalments of the MSc programme fees and to the second, third and fourth instalments of fees for the MIM programme.

What is the EDHEC Career Centre?

• The Student Career Centre is dedicated to helping students find a job or an internship.
• 60,000 internships and 33,500 job offers are posted on EDHEC’s dedicated jobs board every year.

Complementary French courses are offered to all international students enrolled in our MSc programmes. Our French classes cover all learning levels, from complete beginner to advanced language skills. The goal is to support your integration into French culture and give you the linguistic foundations ‒ grammar, vocabulary, reading, writing and listening ‒ to express yourself in the French language.

• Class size: 10-25 students per group
• Contact hours: 
  • MIM 3 hours per week (30 hours per semester +6 hours group projects)
  • MSc 2 hours per week (15 hours per semester)   
• Instructor qualifications: Courses are held by an officially accredited French language teaching institution.