Launch of the EDHEC Talents annual programme

Designed for scholarship students from the Lille metropolitan area (Roubaix, Tourcoing, Lille) currently in the last two years of high school, EDHEC Talents gives participants an insight into the world of higher education and helps them in their study and career choices: “Throughout the year, the youngsters will have the chance to take part in master classes, enjoy cultural and company visits, and meet professionals and students”, explains Naomi Scacchia, diversity projects and student life co-ordinator at  l’EDHEC, and head of the EDHEC Talents programme. “Each area covered provides them with the opportunity to discover new horizons and explore their centres of interest”. 

The 24 students in this edition and their parents were welcomed by the student life team and by EDHEC students engaged as tutors to the participants: “all the youngsters are set to benefit from 10 sessions of personalised tutoring, support in subjects where they want to improve, guidance on their study and career choices, etc.”, specifies Alexandre Caron, head of student engagement and diversity. During a public-speaking workshop run by actors and involving improvisation exercises, the high-school students worked on their posture, diction and understanding of space, as well as spontaneity in their oral expression. Through the exercises they learned about various aspects of verbal, para-verbal and non-verbal communication.

Martin Chour, Deputy Director of the Marketing Faculty, then presented the contours of his discipline and his research work*. The youngsters familiarised themselves with various tools, such as SWOT analysis (strengths, weaknesses, opportunities and threats), and worked on a case study in groups.  

* “Building a Family through Consumption: Single-Fathers facing Shopping”

The EDHEC Talents programme is made possible by the patronage of Michael Burke, EDHEC graduate and advisor to Bernard Arnault (previously Chairman and Chief Executive of Louis Vuitton).