Exploring EDHEC’s MSc in Marketing Management: Luxury & Fashion, and Entertainment & Services Specialisations

Choosing the right Master’s programme is a defining step in launching a successful career in marketing. At EDHEC Business School, the MSc in Marketing Management stands out for its innovative structure, hands-on approach, and industry relevance. Designed for ambitious students ready to thrive in dynamic global markets, the programme offers two specialised tracks—Luxury & Fashion and Entertainment & Services—allowing students to customise their academic journey to match their career aspirations.

Current students Danica D Souza and Reem Hannouche share their experiences, shedding light on how this programme empowers them with the skills, insights, and confidence to excel in the competitive world of marketing.

Why Choose EDHEC’s MSc in Marketing Management?

The MSc in Marketing Management provides a holistic learning experience, blending cutting-edge marketing theories with real-world applications.

For Reem Hannouche, the programme’s mix of marketing, communication, and practical projects made EDHEC her top choice.

Meanwhile, Danica D Souza highlights how the programme equips students with essential analytical skills and industry-standard tools, such as Tableau and SPSS, to keep pace with today’s data-driven marketing landscape.

This strong emphasis on practical learning ensures that students don’t just understand marketing theories—they apply them in real business settings.

Hands-On Learning: Work on Real Projects with Global Brands

One of the MSc in Marketing Management’s defining features is its deep industry engagement. Students work on real-world projects with renowned companies such as Louis Vuitton, Lacoste, L’Oréal, and Carrefour bridging the gap between theory and professional practice.

Reem recalls the excitement of working directly with top brands:

Beyond coursework, students learn from industry-expert professors who bring real-world insights into the classroom.

Danica shares her appreciation for EDHEC’s faculty:

With such a dynamic and immersive approach, students graduate not just with knowledge but with the hands-on experience that employers value.

Luxury & Fashion Specialisation

For students passionate about luxury branding, haute couture, and premium goods, the Luxury & Fashion specialisation provides deep insights into high-end consumer behaviour and brand management.

Coming from Lebanon, a country renowned for its fashion heritage, Reem saw this track as the perfect opportunity to merge her background with her professional ambitions.

This specialisation equips students with expertise in brand storytelling, digital transformation in luxury, and consumer psychology, preparing them to excel in leading luxury houses and premium lifestyle brands.

Beyond career growth, Reem also values the chance to contribute to socially responsible marketing:

Entertainment & Services Specialisation

The Entertainment & Services specialisation prepares students for careers in luxury hospitality, premium services, event management, and entertainment marketing.

Recognising the booming demand in this sector, Danica chose this specialisation to position herself in a high-growth industry.

This specialisation teaches students how to create exceptional customer experiences, market premium services, and drive brand loyalty, all crucial in today’s highly competitive entertainment and hospitality sectors.

A Career-Defining Experience

The MSc in Marketing Management at EDHEC is more than just a degree—it is a launchpad to a successful career. With its:

EDHEC's MSc in Marketing Management provides the tools, network, and opportunities to thrive in today’s marketing world.

For students like Danica and Reem, the programme is not just about acquiring knowledge—it’s about shaping a future where they can excel in their careers and make a meaningful impact.