Louis Vuitton Partnership Brings Real-World Insight to MSc in Marketing Management - Luxury & Fashion Specialisation
Gain real-world luxury marketing experience with EDHEC’s MSc in Marketing Management, Luxury & Fashion specialisation, through an exclusive partnership with Louis Vuitton.
The MSc in Marketing Management, Luxury & Fashion specialisation at EDHEC Business School has announced an exciting new partnership with Louis Vuitton, one of the world’s most iconic luxury brands. This collaboration highlights EDHEC’s commitment to equipping students with the skills and insights needed to excel in the ever-evolving luxury sector. Hua Ariel Li, Programme Director for the MSc in Marketing Management, shares her thoughts on this new collaboration and its impact on the programme and its students.
A Strategic Alignment with the Programme’s Objectives
“This partnership aligns perfectly with the MSc in Marketing Management’s goal to prepare students for the evolving challenges of the luxury sector,” explains Hua Ariel Li. “The Luxury & Fashion specialisation focuses on equipping students with cutting-edge insights into the industry’s operational and marketing strategies. Collaborating with Louis Vuitton, a global leader in luxury, provides a unique opportunity to tackle contemporary challenges, such as creating seamless omnichannel experiences for consumers. This initiative bridges academic learning and real-world application, ensuring students gain a deep understanding of digital transformation in the luxury sector.”
Unprecedented Opportunities for Students
The partnership creates a dynamic platform for students to work closely with Louis Vuitton on real-world challenges. According to Hua Ariel Li, “Through a live project embedded in the Global Luxury Operations course, students tackle a real-world challenge. This collaboration strengthens the programme’s industry connections, allowing students to work on innovative solutions, particularly in creating personalised, seamless journeys for consumers.”
Preparing Students for the Future of Luxury
Louis Vuitton’s involvement goes beyond providing a challenge—it’s a comprehensive learning experience. “Students will develop critical skills in digital marketing, CRM, and omnichannel retail—essential in today’s interconnected luxury market,” says Hua Ariel Li. “They will also deepen their understanding of the luxury sector’s unique context, where physical stores continue to play a vital role in generating revenue and delivering exceptional customer experiences, while digital platforms connect more effectively with younger, tech-savvy consumers. This combination of strategic insight and practical application ensures our students are well-prepared and competitive for careers in the luxury industry.”
Hands-On Engagement with Industry Leaders
A key feature of this partnership is the involvement of Louis Vuitton’s executives in the learning process. “Louis Vuitton's Digital & Client Development team is fully involved in designing the live project. They kicked off the project by presenting the challenge to the students, sharing their expertise and insights,” explains Hua Ariel Li. “Seven projects will be selected, and the chosen teams will present their work to the Director of Digital & Client Development and other key representatives. This hands-on involvement provides students with valuable exposure to industry leaders and direct feedback on their ideas.”
Bridging Curriculum and Industry Needs
Louis Vuitton’s contribution to the curriculum is transformative. “By working on challenges, students gain hands-on experience in areas such as omnichannel retail, customer personalisation, and CRM—all within the unique context of the luxury sector. This approach ensures that students graduate with practical skills and a deep understanding of the evolving luxury sector.”
A Step Toward Top-Tier Careers
Ultimately, this partnership reinforces EDHEC’s mission to prepare students for impactful careers in the luxury industry. “As the industry adapts to the needs of digital-native younger consumers, luxury brands must create seamless, personalised experiences across multiple touchpoints while preserving the exclusivity and heritage that define their identity,” concludes Hua Ariel Li. “Through our partnership with Louis Vuitton, students gain an unparalleled opportunity, working on a real-world project that prepares them for successful careers in the luxury sector.”
The collaboration between EDHEC and Louis Vuitton sets a new benchmark for industry-academia partnerships, offering students an invaluable bridge to the dynamic world of luxury marketing.
