Dr. Ghassan Paul YACOUB is an Associate Professor of Innovation and Strategy and Global MBA Academic Director at EDHEC Business School. He holds a PhD and Master’s degrees and graduated with distinction from ESCP Business School, Bayes Business School (formerly Cass), and Imperial College London. His academic research lies around the sources, value capture, and management of strategic, innovation, and entrepreneurial processes within, outside, and between firms. His research has been published in renowned international journals and conferences, delivering talks to various audiences ranging from (under)graduate to MBA and Executive Education. Prior to his academic career, he worked as an M&A Investment Banker at advisory boutiques and at J.P. Morgan in London where he was responsible for transaction origination and execution of multi-billion cross-border M&A mandates. As a professor, researcher, and advisor, his experiences span across innovation, emerging technologies (AI, blockchain), finance, strategy, digital transformation, and entrepreneurship.