Jenny Zimmermann is an Assistant Professor in the Marketing Department at EDHEC Business School. Prior to joining the EDHEC faculty, Jenny completed her PhD at the Institute of Behavioral Science and Technology at the University of St.Gallen. During her PhD, she received a national scholarship for a research visit at Rotterdam School of Management, Erasmus University. She holds a Bachelor’s degree in Physics from Heidelberg University and a Master’s degree in Physics and Management from Ulm University. Jenny’s research focuses on consumer behavior, with a particular interest in consumer responses toward autonomous technologies. Her work has, for instance, been published in MIT Sloan Management Review and been presented at leading academic conference including the Association for Consumer Research (ACR) conference, the European Marketing Academy (EMAC) conference, and the Theory & Practice in Marketing (TPM) conference.