Jenny Zimmermann

Assistant Professor

Main contributions

Journal of Marketing (2025), MIT Sloan Management Review (2023)

Discipline: Marketing
Faculty: Marketing
Expertise: Consumer behavior, new technology, autonomous products

Bio

Jenny Zimmermann is an Assistant Professor in the Marketing Department at EDHEC Business School. Prior to joining the EDHEC faculty, Jenny completed her PhD at the Institute of Behavioral Science and Technology at the University of St.Gallen. During her PhD, she received a national scholarship for a research visit at Rotterdam School of Management, Erasmus University. She holds a Bachelor’s degree in Physics from Heidelberg University and a Master’s degree in Physics and Management from Ulm University. Jenny’s research focuses on consumer behavior, with a particular interest in consumer responses toward autonomous technologies. Her work has, for instance, been published in MIT Sloan Management Review and the Journal of Marketing.

Publications of Jenny Zimmermann

16.02.2025 - Article in a peer reviewed journal

Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion

Romain Cadario, Jenny Zimmermann, Bram Van den Bergh
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Journal of Marketing, February 2025