Nathalie Nicol
Directrice Qualité Accréditations Classements
Main contributions
Bio
Nathalie joined EDHEC in September 2020 as Director of Quality, Accreditations and Rankings and holds a PhD in Management from IAE Poitiers (University of Poitiers). She has over 20 years of experience in business schools, such as HEC Paris or EM Normandie Business School, where she served as professor, director of studies, campus director, programme director, data and accreditations director, etc. While her recent teaching and research activities have focused on retail strategies and research methodologies, her principal research interests mobilise Vygotskian theory to study children in commercial space and how they learn to be or to become consumers.
Publications of Nathalie Nicol
“Distribuer les produits de mode: le nécessaire arbitrage entre les stratégies de volume et la protection du concept de marque”
Editions DUNOD, Paris, January 2020
Shopping from a child's perspective: an anxiety-generating experience?
International Journal of Retail and Distribution Management, Volume 47, July 2019, Pages 680 - 698
Vendre une chambre d'enfant : un design nourri par les apports du point de vente
Editions Nouveau Monde, Paris, January 2017
The shopscapes: a tool and a methodology to better grasp kid’s experiences of retailing.
International Journal of Retail and Distribution Management, Volume 42, December 2014, Pages 974 - 989
Distribuer les produits de mode: le nécessaire arbitrage entre les stratégies de volume et la protection du concept de marque
Editions DUNOD, Paris , January 2013