Publications - Marketing
Nos professeurs publient dans les meilleures revues internationales et ont des intérêts théoriques et empiriques multiples, tels que le comportement du consommateur, le marketing numérique ou la RSE.
Les travaux de nos professeurs sont publiés dans des revues incontournables telles que Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. et ils sont cités dans la presse internationale comme le Financial Times ou The Economist.
Is reactive corporate social responsibility such a bad idea? It depends on your positioning
European Business Review, February 2025
Looking a Gift Horse in the Mouth: The Dark Side of Uncertain Price Promotions
Psychology and Marketing, February 2025
Order of Re-Consumption of Partially Similar Objects in Consumers’ Hedonic Experiences: The Case of Book-to-Film Adaptations
International Journal of Arts Management, Volume 27, February 2025, Pages 1 - 15
Enhancing B2B sustainability through customer training in product-service systems: A design science approach
Industrial Marketing Management, Volume 125, January 2025, Pages 355 - 372
(Newsletter #13) Emotions & decisions: an underestimated combo?
EDHEC VOX, January 2025