Publications - Marketing
Nos professeurs publient dans les meilleures revues internationales et ont des intérêts théoriques et empiriques multiples, tels que le comportement du consommateur, le marketing numérique ou la RSE.
Les travaux de nos professeurs sont publiés dans des revues incontournables telles que Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. et ils sont cités dans la presse internationale comme le Financial Times ou The Economist.
Order of Re-Consumption of Partially Similar Objects in Consumers’ Hedonic Experiences: The Case of Book-to-Film Adaptations
International Journal of Arts Management, Volume 27, February 2025, Pages 1 - 15
The impact of influencer power on consumers’ higher education brand trust: France & Canada compared
Management International, January 2025
Servitizing for sustainability: Leveraging technology-enabled platforms and service innovation for carbon reduction in Africa’s Agri-Food Sector: A dynamic capabilities perspective
Journal of Business Research, Volume 189, December 2024
(Newsletter #12) Discover the brand-new version of the EDHEC Vox magazine
EDHEC VOX, December 2024
A New Era of Technology-Infused Retailing
Journal of Business Research, Volume 188, December 2024