Loick Menvielle
Professor, Management in Innovative Health Chair Director
Main contributions
Frontiers in Psychiatry (2021), Journal of Medical Internet Research (2021), Substance Abuse: Research and Treatment (2021), International Journal of Technology Assessment in Health Care (2018), Health Services Management Research (2017), International Journal of Entrepreneurship and Small Business (2017), Journal de Gestion et d?Économie Médicale (2016), Management & Avenir (2015), Qualitative Market Research (2014), Revue des Sciences de Gestion (2012), Mondes en Développement (2012), Journal of Euromarketing (2011), Tourism ? An International Interdisciplinary Journal (2011), Revue Téoros (2010), Revue Internationale P.M.E (2008)
Bio
Loick Menvielle, Ph.D, has been Associate Professor of Marketing at EDHEC Business School since 2006. He has been visiting professor at Geneva School of Economic and Management (GSEM). Specialist in the field of health and e-health, Menvielle teacher was the author of numerous contributions in collective books and scientific articles on these topics, raising real social issues with a strong ethical and social implications. He works and actively collaborates with research teams from UQTR and UQAM (Canada) and Columbia University (USA) for many studies and research projects including the multicultural dimension. His most recent work to date, led him to study the growing phenomenon of Internet patient communities but also the use of Serious Games in the context of developing for preventive health messages to children. He recently worked with the Haute Autorité de Santé (HAS) as an expert in the field of the digitization of Health. He is in the scientific committee of E-Health World Congress. He is the co-editor of the Book « The digitalization of Healthcare: New Challenges and Opportunities », with prestigious contributors such as IBM, NHS, Ivey University, Mont Sinaï, Columbia University, INSEAD.
Publications of Loick Menvielle
(Newsletter #8) LinkedIn, ChatGPT, Slack: using them less... or using them better?
EDHEC VOX, June 2024
[Cas par cas #7] « Chopard by Hylink » : quand l’intelligence artificielle facilite l’apprentissage du marketing
EDHEC VOX, June 2024
Baromètre 2024 - Perception des Français sur la santé connectée
Management in Innovative Health Chair, Other study and expert report, April 2024
(Newsletter #4) Without a collective approach, can we (really) combat our individual vulnerabilities?
EDHEC VOX, February 2024
La santé face au double défi de la digitalisation et de l’illectronisme
Management in Innovative Health Chair, EDHEC VOX, February 2024
Derniers articles EDHEC Vox
[Case by case #7] "Chopard by Hylink: when artificial intelligence makes learning marketing easier
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Marie-Cécile Cervellon , Professor, Head of faculty - Marketing
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Loick Menvielle , Professor, Management in Innovative Health Chair Director
Healthcare faces the dual challenge of digitalisation and illiteracy
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Loick Menvielle , Professor, Management in Innovative Health Chair Director
Health: the unsuspected power of influencers on social networks
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Loick Menvielle , Professor, Management in Innovative Health Chair Director
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Lena Griset , Teaching Assistant
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Rupanwita Dash , Management in Innovative Health Chair Senior Research Assistant