Publications - Marketing
Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.
Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.
Quelle stratégie de croissance pour Les Petites Pousses : focus sur le marché de l’ultrafrais végétal ou diversification sur le marché du snacking ?
CCMP M2223, July 2024
Which growth strategy for Les Petites Pousses? Focus on the plant-based, ultra-fresh market or diversify into the snacking market?
CCMP M2223(GB), July 2024
(Newsletter #8) LinkedIn, ChatGPT, Slack: using them less... or using them better?
EDHEC VOX, June 2024
Exploring rebound effects in Access-Based services (ABS)
Journal of Business Research, Volume 192, June 2024, Pages 1 - 21
Meet Marie-Cécile Cervellon, a committed marketing professor who explores luxury from every angle
EDHEC VOX, June 2024