Publications - Marketing
Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.
Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.
The transformative potential of AI-enabled personalization across cultures
Journal of Services Marketing, Volume forthcoming, May 2024, Pages 1 - 20
Sustainable entrepreneurship within fashion: La Gentle Factory story
International Journal of Entrepreneurship and Innovation, May 2024
How Ratings Systems Shape User Behavior in the Gig Economy
IRP (Plan de Recherche Individuel), EDHEC VOX, April 2024
« Super Mario Bros », « Assassin’s Creed », « Uncharted »… les jeux vidéo au cinéma, un pari gagnant ?
EDHEC VOX, April 2024