Publications - Marketing
Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.
Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.
Order of Re-Consumption of Partially Similar Objects in Consumers’ Hedonic Experiences: The Case of Book-to-Film Adaptations
International Journal of Arts Management, Volume 27, February 2025, Pages 1 - 15
Eco-sustainable luxury jewellery firms: The case of Courbet's social entrepreneurship model
International Journal of Entrepreneurship and Innovation, January 2025
The impact of influencer power on consumers’ higher education brand trust: France & Canada compared
Management International, January 2025
Servitizing for sustainability: Leveraging technology-enabled platforms and service innovation for carbon reduction in Africa’s Agri-Food Sector: A dynamic capabilities perspective
Journal of Business Research, Volume 189, December 2024
(Newsletter #12) Discover the brand-new version of the EDHEC Vox magazine
EDHEC VOX, December 2024