Publications - Marketing
Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.
Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.
Femmes et santé numérique : une médecine vraiment inclusive ?
Management in Innovative Health Chair, EDHEC VOX, March 2025
From Parasocial Interaction to Parasocial Relationship: A Review and Research Agenda
International Journal of Consumer Studies, Volume 49, March 2025, Pages 1 - 32
Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion
Journal of Marketing, February 2025
Wired for Work: Brain-Computer Interfaces’ Impact on Frontline Employees’ Well-Being
Journal of Service Management, Volume 36, February 2025, Pages 1 - 26