Publications - Marketing

Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.

Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.

 

 

22.10.2024 - EDHEC publication

(Newsletter Vox #10) New Generations: Old Questions?

EDHEC VOX, October 2024


21.10.2024 - EDHEC publication

Meet Michael Antioco, a Dean of Faculty & Research who thrives on learning and nurturing talent

EDHEC VOX, October 2024


16.10.2024 - Article in a non peer reviewed journal

Le Luxe et les JO de Paris 2024 : les Codes s'alignent-ils ?

Survey Magazine, Volume 2, October 2024


01.10.2024 - Article in a peer reviewed journal

Is it as Bad as it Looks? Judgments of Quantitative Scores Depend on their Presentation Format.

Journal of Marketing Research, Volume 61, October 2024, Pages 937 - 954


01.10.2024 - Article in a peer reviewed journal

Dynamic capabilities measurement safari: A roadmap

International Journal of Management Reviews, Volume 26, October 2024, Pages 495 - 517