Publications - Marketing
Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.
Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.
Is reactive corporate social responsibility such a bad idea? It depends on your positioning
European Business Review, February 2025
Looking a Gift Horse in the Mouth: The Dark Side of Uncertain Price Promotions
Psychology and Marketing, February 2025
Order of Re-Consumption of Partially Similar Objects in Consumers’ Hedonic Experiences: The Case of Book-to-Film Adaptations
International Journal of Arts Management, Volume 27, February 2025, Pages 1 - 15
Enhancing B2B sustainability through customer training in product-service systems: A design science approach
Industrial Marketing Management, Volume 125, January 2025, Pages 355 - 372