Professeurs - Marketing

Nos professeurs publient dans les meilleures revues internationales et forment nos étudiants aux principes fondamentaux du marketing.

Nos professeurs ont des intérêts théoriques et empiriques multiples, tels que le comportement du consommateur, le marketing numérique ou la RSE, appliqués à divers secteurs d'activité Business-to-Business et Business-to-Consumer. Ils ont acquis une réputation internationale dans les domaines suivants : gestion des services, des ventes et de l'expérience, santé numérique, mode durable et luxe.

Ils font partie du comité scientifique de conférences internationales et du comité de rédaction de revues universitaires telles que le Journal of Service Research. Nos chercheurs utilisent une variété de méthodologies, allant de l'exploration de données et de l'analyse textuelle, de la modélisation et de la conception expérimentale aux études exploratoires et ethnographiques. Un laboratoire de recherche comportementale doté d'un équipement de pointe est à la disposition des enseignants du département.

Paolo Antonetti

Poste : Professor

Discipline : Marketing

Faculté : Marketing

Expertise :

Paolo is Professor of Marketing at EDHEC Business School (France).

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Michael Antioco

Poste : Professor - Dean of Faculty and Research

Discipline : Marketing

Faculté : Marketing

Expertise :

Michael Antioco joined EDHEC Business School as Professor in Marketing in September 2013.

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Marie-Cécile Cervellon

Poste : Professor, Head of faculty - Marketing

Discipline : Marketing

Faculté : Marketing

Expertise :

Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref.

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Martin Chour

Poste : Assistant Professor, Deputy Head of faculty - Marketing

Discipline : Marketing

Faculté : Marketing

Expertise :

Martin Chour holds a PhD in Marketing and Consumer Behavior from the University of Lille. His research mainly focuses on family consumption and gender marketing.

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Arne De Keyser

Poste : Professor

Discipline : Marketing

Faculté : Marketing

Expertise :

Arne De Keyser is Full Professor of Marketing at EDHEC Business School (France). His research focuses on customer experience, service recovery and frontline service technology.

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Etienne Denis

Poste : Assistant Professor,

MSc in Marketing Analytics Director, Management in Innovative Health Chair Research Associate

Discipline : Marketing

Faculté : Marketing

Expertise :

Etienne Denis is an Assistant Professor at the EDHEC Business School since 2018.

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Serena D'Hooge

Poste : Assistant Professor

Discipline : Marketing

Faculté : Marketing

Expertise :

Serena D’Hooge is an Assistant Professor of Marketing at EDHEC Business School, where she teaches Brand and Communication Management, Customer-Centric Brand Management and Understanding Consumers and

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Ivan Gordeliy

Poste : Assistant Professor

Discipline : Marketing

Faculté : Marketing

Expertise :

Ivan Gordeliy has been an Assistant Professor at EDHEC Business School since 2020. His research focuses on Word-of-mouth and on product reviews.

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Guergana Guintcheva

Poste : Professor,

Master Business Management Programme Director

Discipline : Marketing

Faculté : Marketing

Expertise :

Guergana Guintcheva, Ph.D, is Professor of Marketing and Master Business Management Programme Director at EDHEC Business School.

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Yenee Kim

Poste : Assistant Professor

Discipline : Marketing

Faculté : Marketing

Expertise :

Yenee Kim holds a Ph.D. in Marketing and has been an Assistant Professor at EDHEC Business School since 2020.

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Alena Kostyk

Poste : Associate Professor

Discipline : Marketing

Faculté : Marketing

Expertise :

Alena Kostyk received her MBA from Michigan State University and her PhD from New Mexico State University in the United States.

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Hua Ariel Li

Poste : Assistant Professor,

MSc in Marketing Management Director

Discipline : Marketing

Faculté : Marketing

Expertise :

Dr. Hua (Ariel) LI is the director of MSc in Marketing Management.

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Patrick Longuet

Poste : Associate Professor

Discipline : Marketing

Faculté : Marketing

Expertise :

Professor Longuet has been working in the faculty until 2000. His company experience in Marketing makes him particularly appreciated by the students he coaches for project Management.

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Marie-Catherine Mars

Poste : Associate Professor, Deputy Head of faculty - Marketing Nice,

Management in Innovative Health Chair Research Associate

Discipline : Marketing

Faculté : Marketing

Expertise :

Marie-Catherine Mars, Ph.D, is Associate Professor of Marketing at EDHEC Business School. Before joining EDHEC, she worked as a marketing manager in the advertising and fashion industry.

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Audrey Megier

Poste : Affiliate Professor,

Head of Communication Department of Robertet

Discipline : Marketing

Faculté : Marketing

Expertise :

Audrey Mégier is at the head of Communication Department of Robertet in Grasse, the world leading company specialized in natural raw materials for the fragrances and flavors industry.

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Loick Menvielle

Poste : Professor, Management in Innovative Health Chair Director

Discipline : Marketing

Faculté : Marketing

Expertise :

Loick Menvielle, Ph.D, has been Associate Professor of Marketing at EDHEC Business School since 2006. He has been visiting professor at Geneva School of Economic and Management (GSEM).

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Kumar Ranjan Rakesh

Poste : Professor,

Management in Innovative Health Chair Research Associate

Discipline : Marketing

Faculté : Marketing

Expertise :

Kumar Rakesh Ranjan is a Professor in Marketing at the EDHEC Business School. He has worked at the Business School, Univ. of Queensland (Australia), and the IIMs at Calcutta and Trichy (India).

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Sabine Ruaud

Poste : Professor

Discipline : Marketing

Faculté : Marketing

Expertise :

Sabine Ruaud, PhD, is Professor in the Marketing Department where she is involved in a wide variety of teaching activities for Bachelor, Postgraduate and Executive programs.

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Arash Talebi

Poste : Assistant Professor

Discipline : Marketing

Faculté : Marketing

Expertise :

Arash Talebi is Assistant Professor of Marketing at EDHEC Business School (France). His research primarily focuses on understanding the role of emotions in consumer judgment and decision-making.

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