New Consumption Modes
20.01.2025 - Think differently
Does renting clothes rather than buying them have a real environmental impact?
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Joëlle Vanhamme , Professor
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Pauline Munten , UCLouvain
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Valerie Swaen , UC Louvain
11.12.2024 - Explore & master
Museums and virtual reality: a new era for culture?
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Alena Kostyk , Associate Professor
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Laurence Dessart , HEC Liege
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Kirsten Cowan , University of Edinburgh
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Michael Schyns , HEC Liege
11.10.2024 - Ways to take action
Jewellery: can synthetic diamonds and CSR appeal to millennials?
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Sabine Ruaud , Professor
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Catherine Lejealle , ISC PBS
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Thierry Delécolle ,
![[Cas par cas #8] Mode et entrepreneuriat responsable : l’histoire de La Gentle Factory](/sites/default/files/styles/actu_850_480/public/2024-09/2024-09-header-cas-gentle.jpg?itok=lvb_FrB2)
13.09.2024 - The voice of experience
[Case by case #8] P. Daly et S. Ruaud - Fashion and responsible entrepreneurship: the story of La Gentle Factory
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Peter Daly , Professor
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Sabine Ruaud , Professor
02.07.2024 - Explore & master
"Super Mario Bros", "Assassin's Creed", "Uncharted"... video games and the big screen: a winning bet?
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Guergana Guintcheva , Professor
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Philippe Aurier , University of Montpellier
17.06.2024 - The voice of experience
Meet Marie-Cécile Cervellon, a committed marketing professor who explores luxury from every angle
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Marie-Cécile Cervellon , Professor, Head of faculty - Marketing
22.04.2024 - Think differently
How Ratings Systems Shape User Behavior in the Gig Economy
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Arne De Keyser , Professor
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Christophe Lembregts , RS Erasmus Univ.
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Jeroen Schepers , Eindhoven University of Technology
10.04.2024 - The voice of experience
Meet Bastiaan van der Linden, the sustainability professor who bridges divides
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Bastiaan Van Der Linden , Associate Professor
![[case by case #6] Peter Daly and Sabine Ruaud: why is the eco-branding strategy of Cabaïa a success?](/sites/default/files/styles/actu_850_480/public/2024-03/2024-03-header-cas-6-cabaia.jpg?itok=7b0z5xhz)
28.03.2024 - The voice of experience
[case by case #6] Peter Daly and Sabine Ruaud: why is the eco-branding strategy of Cabaïa a success?
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Peter Daly , Professor
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Sabine Ruaud , Professor
08.03.2024 - The voice of experience
Meet Joëlle Vanhamme, a professor who has turned marketing into a lever for sustainability
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Joëlle Vanhamme , Professor
06.03.2024 - Think differently
Beyond Growth: How to Unveil the Path to Sustainable Business in a Post-Growth Era?
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Thomas B. Long , Associate Professor
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Giacomo Buzzao , (Ca’Foscari University of Venice)