Rupanwita Dash is a Senior Research Assistant at the EDHEC Chair Management in Innovative Health, EDHEC Business School, Lille, France. She has a PhD in Strategy and previously worked as an Assistant Professor at Indian Institute of Management Lucknow, India. Her research is published in peer-reviewed journals such as Industrial Marketing Management, Journal of Service Theory and Practice, Behaviour & Information Technology, and Journal of International Management. Her current research focuses on digital innovation in the healthcare sector such as role of social media influencers in healthcare, adoption, and usage of digital tools such as wearable health devices.