The Business of Luxury Summer Programme
Introducing a unique summer programme, The Business of Luxury, where you will experience luxury retail, yachting, fragrances, ultra hospitality, palaces, automobile, private jets, events in the perfect location: Nice, a UNESCO World Heritage site.
Financial Times 2023
QS 2023
Start date
June 23rd, 2025
Application deadline
March 20th, 2025
THE FRENCH RIVIERA: THE PERFECT LOCATION TO STUDY LUXURY
Have you ever wondered why France is the coutry of origin of so many luxury brands? Why the South of France hosts most of world-class fragrances and ultra-luxury events and services?
Studying luxury management in Nice, a UNESCO World Heritage site, will allow students to experience luxury retail, yachting, fragrances, ultra hospitality, palaces, automobile, private jets, events, etc at their fingertips.
During 2 weeks, master or upper undergraduate students of the Business of Luxury summer programme will understand the luxury sector and its specificities in a location where famous brands originate from. The Business of Luxury programme is designed in a way you can specialise in either fine perfumes & luxury beauty or luxury hospitality & ultra luxury in your second week. Upon completion of the programme, students will receive 6 ECTS (3 international credits).
Overview
LEARNING GOALS
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Gain a good understanding of the luxury industry, services and brands
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Understand the key specificities of a luxury strategy
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Master the wide spectrum of the luxury sector
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Learn the key principles of management in the luxury industry to manage customer experience
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Apply your learnings in different sectors
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Discover how sustainability is incorporated in the luxury industry
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Understand what ‘value’ means in the luxury sector
Courses
TEACHING METHODS
Our teaching methods aim to give you the core skills you need to succeed in a complex and competitive business environment. You will learn to deepen your analytical thinking, develop practical skills and design creative strategies for business success. Our methodology includes:
- Core curriculum
- Applied learning
- "Learning by doing" method
The Business of Luxury programme is designed in a way you can specialise in your second week either fine perfumes & luxury beauty or Luxury hospitality & ultra luxury.
Upon completion of the entire programme, participants will be able to better apprehend luxury as a whole but also explore applications in specific domains.
Your first week is made of core modules classes that must be taken by all students of the programme.
The luxury industry is a major aspect of the French economy.
The course will provide students with a cultural, historical and economic overview of the industry and will introduce them to the specificities of a luxury strategy, with a focus on luxury retail and customer experience in stores.
Fine perfumes & luxury cosmetics sectors are one of France’s industry flagships.
Upon completion of this track, you will be able to better apprehend the current challenges of the perfume & luxury beauty industry, with a focus on the marketing strategy & mix in the luxury fragrance industry. 2 days are dedicated to visiting the Grasse fragrance ecosystem.
The delivery of luxury services and experiences is booming — much of which is driven by hospitality.
This track gives you the keys to understanding, creating and managing value in the luxury services sector, with a focus on the luxury hospitality and yachting sector on the French wine industry. One day trip to discover the Monaco Ultra-Luxury ecosystem + one day dedicated to the Provence wine and hospitality ecosystem.
- Combine solid learnings in a perfect location
- Understand the luxury ecosystem on the French Riviera (golden triangle: Monaco-Cannes-Grasse with Nice as the epicentre)
- Get exposed to the ultimate luxury industry in a wide range of sectors (retail, yachting, fragrances, ultra hospitality, palaces, automobile, private jets, events)
- Get close to the ULTRA hospitality sector (Cannes)
Marie-Cécile Cervellon
Marie-Cécile Cervellon
Marie-Catherine Mars
Marie-Catherine Mars
Management in Innovative Health Chair Research Associate
Audrey Megier
Audrey Megier
Head of Communication Department of Robertet
EXAMPLE OF CASE STUDIES
• Le Martinez Hotel by Hyatt
• Chopard & Hermès
• Monte Carlo Société des Bains de Mer
KEY COMPANY VISITS
- Lancôme Domaine de la Rose, fragrance house in Grasse
- GlobeAir, Private Jet Charter company in Monaco
- Château de Crémat, vineyard in Nice
Application & Fees
MINIMUM REQUIREMENTS
The programme is open to Master students. Upper bachelor level students (Bachelor 3 or 4) with good academic results are eligible to apply. Students must be able to demonstrate proficiency in English equivalent to B2 level. For exchange students, a letter from the home institution certifying the student’s proficiency will be accepted.
TUITION FEES
Service fees: € 650
Tuition fees: € 2 650 for free movers / tuition fees waived for students nominated by EDHEC’s partner universities to join the programme as part of the general exchange agreement. These students only pay the service fees.
*Tuition fees are provided for information only and are subject to change
WHO CAN APPLY TO ATTEND AN EDHEC SUMMER PROGRAMME?
Graduate and upper undergraduate students from a partner university as well as free movers who comply with the minimum requirements.
HOW CAN I APPLY AS A FREE MOVER?
Limited places are available therefore free movers should email as soon as possible [email protected] for full details. However, please note of the following key deadlines
- Feb 3rd - Feb 21st: period to confirm your interest of the summer programme
- March 10th - March 20th: online application procedure
APPLICATION PROCEDURE FOR EXCHANGE STUDENTS
We strongly recommend exchange students to contact their home institution to comply with the following deadlines:
- Feb 3rd - Feb 21st: online nomination procedure by the home institution
- March 10th - March 20th: online application procedure for nominated students
Travel costs to & from France, personal insurance, accommodation, personal expenses, books, passports & visas and anything not listed.
Payment of the programme and service fees must be received to confirm registration to the summer programme. This will allow students to receive their letter of enrollment, accommodation contacts and any documents needed to obtain their visa.
- Refund 100% of the total fees if cancellation occurs before 23rd of May 2025 (1 month before the start of the programme start – for valid official reasons: medical issues / visa refusal / "force majeur")
- Refund 50% of the total fees if cancellation occurs before 9th of June 2025 (2 weeks before the start of the programme – for valid official reasons: medical issues / visa refusal/ "force majeur")
- No refund if cancellation occurs after the 9th of June
Practical Info
PRACTICAL INFO OF THE SUMMER PROGRAMME
EDHEC Business School the Summer Programme based on its Nice Campus allowing participants to gain substantial learnings whilst enjoying the beauty of the French Riviera. The below information highlights a number of useful information prior to applying or arriving in France.
Apply via: [email protected]
Registered participants will receive a list of different types of accommodations available near the campus. Students may also find their own housing via dedicated platforms.
Students without a European union or EEA passport must have a visa to study within the summer programmes. EDHEC’s international relations office provides all registered students with an enrollment letter.
For further information regarding the visa application process, students should contact the French embassy in their country of residence.
