(Newsletter #8) LinkedIn, ChatGPT, Slack: using them less... or using them better?

At school, at work and at home, social media and artificial intelligence tools seem to be taking up more and more space every day - in people's minds and in their practices. While some growth indicators in particular seem to be slowing down, society's massive reliance on these tools is at the heart of the new 'attention economy', where the interests of some collide with the fatigue of others.

So, how can we make the most of these technologies to promote learning, exchange and innovation? Using them better, using them differently: that's essentially what our professors are inviting us, collectively and individually, to explore this month.

Don't forget that all these articles are available in French on edhec.edu. This 8th issue is the last of the year: if you have not yet subscribed and would like to receive our monthly EDHEC Vox newsletter from next September, follow this link. And if you want to (re)read all the previous issues, click here.

Happy reading!

3 questions to Peter Daly and Julia Milner about Artificial Intelligence in Higher Education

An interview with Peter Daly – EDHEC Professor, and Julia Milner – EDHEC Professor

Every day, educators, students and institutions are facing the implications, challenges and opportunities presented by the use of Artificial Intelligence, particularly of text-generative AI. Though half of the students and one-third of professors occasionally use it, 80% of students and 90% of professors believe regulations are needed. The two interviewees share their insights on the integration of AI in educational contexts and the associated ethical considerations… Read this article

How can digital technology be used to transform society and build knowledge?

By Olga Kokshagina – EDHEC Associate Professor, member of the CNNum since 2021

The digital revolution is increasingly infiltrating every aspect of society, to the point where we can now speak of a societal transformation. Yet, this transformation isn't solely beneficial. In a world of age where technology incessantly mediates both our professional and personal interactions, it's crucial to implement safeguards that ensure digital advancements serve humanity's best interests. In this article, the author explores a few avenues on this very subject... Read this article

The social media conundrum during corporate reputation crises

By Xing Huan – EDHEC Associate Professor

By enabling firms to quickly and directly reach a vast network of stakeholders, social media presents corporate management with communication opportunities and risks fundamentally different from those of traditional channels. In this article, the author focuses on the corporate use of social media as a strategic communication tool during a major industry-wide financial scandal, and examines whether its use assuages or exacerbates the negative market reaction to the scandal… Read this interview

Pierre-Jean Barlatier: "Research shows that despite success stories, social media are largely underused for open innovation”

An interview with Pierre-Jean Barlatier – EDHEC Associate Professor & Foresight, Innovation and Transformation Chair Affiliate

Traditionally, companies followed a closed innovation model, where they relied primarily on their own internal R&D efforts to generate ideas, develop new products or services, and bring them to market. In an open innovation approach, organizations actively seek external inputs through various means. The interviewee argues that social media can be one of those, providing that companies take a holistic approach to social media adoption… Read this interview

[Case by case #7] « Chopard by Hylink »: when artificial intelligence makes learning marketing easier

An interview with Marie-Cécile Cervellon – EDHEC Professor & Head of the Marketing Department, and Loick Menvielle – EDHEC Professor, & Director of the Management in Innovative Health Chair

The two interviewees present their latest pedagogical innovation, designed in collaboration with the EDHEC Online team: an online learning platform featuring a chatbot (‘John’) expert in marketing, with the idea of helping students to better grasp the concepts involved. Articulated with a case study, it is able to guide, assist and interact with the learner, using CustomGPT, and has won the 2023 gold medal at the prestigious FOME Learning Design Innovation Award… Read this interview

Corporate social networks: an untapped resource?

By Mohamed Hédi Charki – EDHEC Professor

Corporate social networks have become an essential resource of organisations. But are they being used wisely, given their potential for knowledge sharing, innovation and cultural change? In this article, the author defends the idea that they can play a major role, provided that the company does not see them as a simple "application", but rather as an exceptional opportunity for employee involvement, for sharing a new form of nonwork-related knowledge and for cultural transformation... Read this article

Meet Marie-Cécile Cervellon, a committed marketing professor who explores luxury from every angle

Portrait of Marie-Cécile Cervellon – EDHEC Professor & Head of the Marketing Department

“Marie-Cécile began her career not behind a teacher desk but behind a corporate one, at Sara Lee - Douwe Egberts in this case. She spent seven years in Paris with the big American machine […] But the sirens of education are not so easy to ignore (“Ever since I was a little girl, I've always wanted to teach”). After these years in the industry and having reconciled herself with her legitimacy, Marie-Cécile returned to her first love at McGill University in Montreal, where she completed a doctorate combining marketing and psychology…” Read this portrait

To read the previous issues of the #EDHECVox newsletter :

• (#7) Climate Change: Changing Finance - follow this link
• (#6) Leading without misleading - follow this link
• (#5) Is it enough to understand our mutual challenges to be able to address them? - follow this link
• (#4) Without a collective approach, can we (really) combat our individual vulnerabilities? - follow this link
• (#3) Climate and Finance: is it now, or right now? - follow this link
• (#2) Circular economy: Why are we wasting time? - follow this link
• (#1) Greener, chattier, more connected… How do companies address "new" customers? - follow this link

Illustration (header) 2024 - Anne Moreau