Professors - Marketing

Our professors publish in the best international journals and train our students in the fundamentals of marketing.

Our professors publish in a variety of international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR, applied to various Business-to-Business and Business-to-Consumer sectors. They have gained international recognition in the fields of service, sales and experience management, digital health, sustainable fashion and luxury.

They are on the scientific board of international conferences and the editorial board of academic journals such as the Journal of Service Research. Our researchers use a variety of methodologies, ranging from data mining and textual analysis, modelling and experimental design to exploratory and ethnographic studies. A state-of-the-art behavioural research laboratory is available to faculty in the department.

Michael Antioco

Position: Professor - Dean of Faculty and Research

Discipline: Marketing

Faculty: Marketing

Expertise:

Michael Antioco joined EDHEC Business School as Professor in Marketing in September 2013.

Paolo Antonetti

Position: Professor

Discipline: Marketing

Faculty: Marketing

Expertise:

Paolo is Professor of Marketing at EDHEC Business School (France).

Marie-Cécile Cervellon

Position: Professor, Head of faculty - Marketing

Discipline: Marketing

Faculty: Marketing

Expertise:

Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref.

Martin Chour

Position: Assistant Professor, Deputy Head of faculty - Marketing

Discipline: Marketing

Faculty: Marketing

Expertise:

Martin Chour holds a PhD in Marketing and Consumer Behavior from the University of Lille. His research mainly focuses on family consumption and gender marketing.

Arne De Keyser

Position: Professor

Discipline: Marketing

Faculty: Marketing

Expertise:

Arne De Keyser is Full Professor of Marketing at EDHEC Business School (France). His research focuses on customer experience, service recovery and frontline service technology.

Etienne Denis

Position: Assistant Professor,

MSc in Marketing Analytics Director, Management in Innovative Health Chair Research Associate

Discipline: Marketing

Faculty: Marketing

Expertise:

Etienne Denis is an Assistant Professor at the EDHEC Business School since 2018.

Serena D'Hooge

Position: Assistant Professor

Discipline: Marketing

Faculty: Marketing

Expertise:

Serena D’Hooge is an Assistant Professor of Marketing at EDHEC Business School, where she teaches Brand and Communication Management, Customer-Centric Brand Management and Understanding Consumers and

Ivan Gordeliy

Position: Assistant Professor

Discipline: Marketing

Faculty: Marketing

Expertise:

Ivan Gordeliy has been an Assistant Professor at EDHEC Business School since 2020. His research focuses on Word-of-mouth and on product reviews.

Guergana Guintcheva

Position: Professor,

Master Business Management Programme Director

Discipline: Marketing

Faculty: Marketing

Expertise:

Guergana Guintcheva, Ph.D, is Professor of Marketing and Master Business Management Programme Director at EDHEC Business School.

Yenee Kim

Position: Assistant Professor

Discipline: Marketing

Faculty: Marketing

Expertise:

Yenee Kim holds a Ph.D. in Marketing and has been an Assistant Professor at EDHEC Business School since 2020.

Alena Kostyk

Position: Associate Professor

Discipline: Marketing

Faculty: Marketing

Expertise:

Alena Kostyk received her MBA from Michigan State University and her PhD from New Mexico State University in the United States.

Hua Ariel Li

Position: Assistant Professor,

MSc in Marketing Management Director

Discipline: Marketing

Faculty: Marketing

Expertise:

Dr. Hua (Ariel) LI is the director of MSc in Marketing Management.

Patrick Longuet

Position: Associate Professor

Discipline: Marketing

Faculty: Marketing

Expertise:

Professor Longuet has been working in the faculty until 2000. His company experience in Marketing makes him particularly appreciated by the students he coaches for project Management.

Marie-Catherine Mars

Position: Associate Professor, Deputy Head of faculty - Marketing Nice,

Management in Innovative Health Chair Research Associate

Discipline: Marketing

Faculty: Marketing

Expertise:

Marie-Catherine Mars, Ph.D, is Associate Professor of Marketing at EDHEC Business School. Before joining EDHEC, she worked as a marketing manager in the advertising and fashion industry.

Audrey Megier

Position: Affiliate Professor,

Head of Communication Department of Robertet

Discipline: Marketing

Faculty: Marketing

Expertise:

Audrey Mégier is at the head of Communication Department of Robertet in Grasse, the world leading company specialized in natural raw materials for the fragrances and flavors industry.

Loick Menvielle

Position: Professor, Management in Innovative Health Chair Director

Discipline: Marketing

Faculty: Marketing

Expertise:

Loick Menvielle, Ph.D, has been Associate Professor of Marketing at EDHEC Business School since 2006. He has been visiting professor at Geneva School of Economic and Management (GSEM).

Kumar Ranjan Rakesh

Position: Professor,

Management in Innovative Health Chair Research Associate

Discipline: Marketing

Faculty: Marketing

Expertise:

Kumar Rakesh Ranjan is a Professor in Marketing at the EDHEC Business School. He has worked at the Business School, Univ. of Queensland (Australia), and the IIMs at Calcutta and Trichy (India).

Sabine Ruaud

Position: Professor

Discipline: Marketing

Faculty: Marketing

Expertise:

Sabine Ruaud, PhD, is Professor in the Marketing Department where she is involved in a wide variety of teaching activities for Bachelor, Postgraduate and Executive programs.

Arash Talebi

Position: Assistant Professor

Discipline: Marketing

Faculty: Marketing

Expertise:

Arash Talebi is Assistant Professor of Marketing at EDHEC Business School (France). His research primarily focuses on understanding the role of emotions in consumer judgment and decision-making.